Email Marketing Calculator
Calculate ROI, bounce rates, engagement metrics, and list growth. All calculations happen live as you type, with industry benchmarks for comparison.
ROI Calculator
Industry benchmark: Email marketing delivers an average ROI of $36 for every $1 spent (3,600% ROI).
Understanding email marketing metrics
ROI drives decisions
Email marketing consistently delivers the highest ROI of any digital marketing channel. Track your cost per email and revenue per conversion to optimize spend and prove the value of your email program.
Bounce rate signals list health
High bounce rates damage your sender reputation and reduce deliverability. Regularly clean your list, use double opt-in, and verify email addresses before importing to keep bounce rates below 2%.
CTOR over open rate
Click-to-open rate (CTOR) is a more reliable metric than open rate for measuring content effectiveness. It shows what percentage of people who opened your email found the content compelling enough to click through.
Start sending in minutes.
3,000 emails/month on the free tier. No credit card, no commitment.