The Brevo alternative built API-first
Brevo is an all-in-one marketing suite where developer experience comes second. Sendkit is built API-first with comprehensive SDKs, consistent endpoints, and a full MCP server for AI agents — focused on email, done right.
Why teams switch from Brevo
Developer experience is secondary
Brevo is an all-in-one marketing suite that added an API later. The developer experience shows — inconsistent API design, outdated SDK patterns, and documentation that lags behind features. Sendkit is API-first from day one.
API docs lag behind
Brevo's API documentation is often incomplete or out of date. New features ship in the dashboard before they are available via API. Sendkit ships API and dashboard features simultaneously with up-to-date docs.
Feature bloat
Brevo bundles CRM, SMS, chat, meetings, and phone into one platform. If you just need email, you are paying for complexity you do not use. Sendkit focuses on email and does it well.
No MCP server for AI agents
Brevo has no MCP server. Sendkit has a full MCP server with 40+ tools — your AI agent can manage templates, send campaigns, segment contacts, and track metrics.
Sendkit vs Brevo
| Feature | Sendkit | Brevo |
|---|---|---|
| API-first design | Yes | Dashboard-first, API secondary |
| Pricing model | Per email sent | Per email sent |
| Free tier | 3,000 emails/mo (permanent) | 300 emails/day (~9,000/mo) |
| Official SDKs | 10 languages | 6 languages |
| MCP Server | 40+ tools | Not available |
| Email Validation | Built-in | Paid add-on |
| Unlimited Contacts | All plans | All plans |
| Platform focus | Email (focused) | Email + CRM + SMS + Chat + Phone |
Pricing comparison
Brevo Starter starts at $9/mo for 5,000 emails but lacks A/B testing and advanced reporting. Business starts at $18/mo. Sendkit includes all features on every paid plan.
| Volume | Sendkit | Brevo |
|---|---|---|
| 10,000 emails/mo | $15/mo (Transactional) or $30/mo (Marketing) | $18/mo (Business) or $9/mo (Starter, no A/B testing) |
| 50,000 emails/mo | $80/mo (Marketing) | $65/mo (Business) or $39/mo (Starter) |
| 100,000 emails/mo | $130/mo (Marketing) | $105/mo (Business) or $69/mo (Starter) |
Sendkit is a good fit if you
- Want a polished, API-first developer experience
- Need SDKs for 10+ languages with consistent design
- Use AI agents and need MCP integration
- Want a focused email platform, not an all-in-one suite
- Want a permanent free tier, not a daily send limit
Brevo might be better if you
- Need SMS, WhatsApp, and chat in the same platform
- Want a built-in CRM alongside email
- Need the lowest possible per-email price at scale
- Prefer a marketing-first interface over developer tools
Start sending in minutes.
3,000 emails/month on the free tier. No credit card, no commitment.